The contents of the Online Postgraduate Course in Online Marketing for Web and Mobile: SEO, SEM, and Analytics are organized around 4 large modules focused on SEO, SEM, web analytics and mobile devices.
At the end of the postgraduate course, all students must complete a Postgraduate Final Project.
Once you have passed the program, you will obtain an electronic degree (e-Título) for the Diploma de Postgrado en Marketing Online para Web y Móvil: SEO, SEM y Analytics issued by the Pompeu Fabra University
The e-Título is an authentic digital degree, issued in pdf format and electronically signed, with the same legal validity as if it were in paper format.
You will need a university degree to be able to apply.
Other candidates without the required university degree may take part in the selection process by virtue of their academic or professional merits and the place of work they occupy.
Our admission process consists of a rigorous evaluation of each application to preserve the quality of the group as well as the training, experience, and work capacity of all students.
The UPF Barcelona School of Management offers you different means of financing so that you can take any of our programs without worry. We offer you the opportunity to finance part of your program, either by rewarding your talent through scholarships, through grants from entities dedicated to promoting education or through collaboration agreements with financial entities.
The Postgraduate Course in Digital Marketing brings together professionals from companies around the world, mostly from the area of marketing and sales, although it is also open to experts in other areas and using other business models. After completing the postgraduate course, students will know how to prepare a digital marketing plan, manage payment campaigns, design an online marketing strategy for different companies and business models, and improve the organic positioning of their website.
The Online Postgraduate Course in Online Marketing for Web and Mobile: SEO, SEM and Analytics is a program that will specialize you in the advanced operation of the latest digital marketing techniques (SEM), digital strategy, search engine optimization (SEO), digital environments, social networks, ecommerce, web analytics, and mobile devices with the aim of becoming a professional in this area of digital marketing.
Taught by professionals from different multinationals and consulting firms, you will learn how to get the most out of search engines in the context of social networks, SEO, and SEM. Through a practical approach, you will learn to use different digital marketing and analytics tools (especially Google Analytics), to design pay-per-click (SEM) programs, and to ensure the good positioning of your content.
During the master you will prepare yourself for successfully carrying out the digital marketing strategy of companies, and leading the new challenges that this constantly changing market produces.
The postgraduate course will give you a joint vision of digital marketing while you specialize in the use of web analysis tools to make the best decisions for your organization. With a practical vision, you can improve the positioning of your website in search engines as well as design the digital marketing plan, and manage the best digital strategies in paid campaigns.
Due to the current status of its contents, with the postgraduate course in digital marketing you will deepen your knowledge of Google Analytics, learn to position websites in the main search engines and be up to date with the operation of the spider and the new Google algorithms, among others.
Due to its high degree of personalization and individualization, throughout the master, teachers and tutors who are experts in digital marketing will respond to any type of query you may have related to the content of the course and the program.
Every week you will have live webinars by active professionals in the sector who will explain the new trends in SEO and SEM, and how they experience them in their companies.
The Online Postgraduate Course in Online Marketing for Web and Mobile: SEO, SEM and Analytics is aimed at any university graduate who wishes to specialize in the world of digital marketing and digital information, as well as professionals in marketing, communication, and advertising.
The postgraduate course attracts university graduates, preferably in the field of Journalism, Audiovisual Communication, Advertising and Public Relations, and Library and Information Science, with some professional experience in the area of marketing and those who want to specialize in organic positioning (SEO) or managing their organization's online marketing campaigns (SEM).
The teaching staff on the Postgraduate Course in Online Marketing is made up of more than 40 active professionals in the digital marketing sector with extensive experience, especially in SEO, SEM, and Web Analytics.
The activities and evaluation dates of each of the subjects in the program will be detailed at the beginning of the course.
The evaluative tests of the program will be established and corrected under the quality criteria required in all UPF Barcelona School of Management programs, which guarantee their academic value and recognition.
The evaluation of the program will be carried out online on the basis of:
- Resolution of practical cases oriented to business reality
- Knowledge tests for each subject
- Proactive participation in forums and debates
- Production and presentation of a final project
- Digital Marketing Department of any multinational
- SEO and SEM consultant for external companies
- Director of Digital Marketing in Start-ups
- Data analyst to optimize digital marketing campaigns for your own company or an external company
At the UPF Barcelona School of Management we are committed to a flexible and dynamic online model, which aims to place the participant at the centre of the process so that they are the owner of their learning process.
To facilitate day-to-day management and the achievement of your academic goals, the program is structured into subjects, with which you will acquire knowledge, and instrumental and aptitude skills.
All this, while having 24/7 access to the virtual environment so that you can organize your study without schedules and at your own pace. In this way, you can combine it with your work and personal life, making the most of the time you have for it.
The Online Postgraduate in Online Marketing for Web and Mobile: SEO, SEM and Analytics will provide you with the most up-to-date keys for deciphering digital marketing as well as ensuring the correct organic positioning of your organization, carrying out the digital strategy of your company and undertaking successful online campaigns.
- Abraham Covelo, eDreams
- Alejandro L,pez, PGRMT
- Aleyda Solíss, Consultor
- Antonio Gimeno, Marketing Content
- Carles Sanabre, IdeaRed Solutions
- Carlos Gonzalo, Independent Consultor
- Carlos Lopezosa, Independent Consultor
- Carlos Mart,n Lebr,n, Antena 3
- Carlota Royo, Calzedonia Group
- Chema L,pez Espejo, Independent Consultor
- Cristina Muriel Gairnn, Independent Consultor
- Christopher Rovira, Pompeu Fabra University
- Daniel Pinillos, Independent Consultor
- Daniel Plana, Strategic Mobile Consulting
- David Boronat, Multiply
- David Cerddà, Seomar
- David Maniega, CTO of ICALia
- Eduard Fornieles, RACC
- Eduardo Fernández, Consultor in Marketing Digital
- Eva Moya, Freelance Web Reactor
- Eva Sanagust,n, S21sec
- Felipe Maggi, Metriplia S.L. Fernando Gavarrónn, Metriplicate
- Fernando Maci,, Human Level Communications
- Fernando Rivera
- Frederic Guerrero, Pompeu Fabra University
- Guiomar Conzález, undefined
- Ignacio Pastor, UX Engineer in SAGE
- Jaume Batlle, Independent Consultor
- Javier D,az-Noc,, Pompeu Fabra University
- Javier Guallar, University of Barcelona
- Javier Leiva, Freelance Consultor
- Jordi Serrano, Polytechnic University of Catalonia
- Jorge González, Adrenalina
- José Facchin, Marketing Digital Consultant
- Juan Merodio, Group Elles
- Julián Marquina-Arenas, Baratz
- Karina Ibarra, Arquinauta Consulting
- Laura Marino, HikeProject
- Llu,s Codina, Pompeu Fabra University
- Magali Bentetez, Polyedric
- Manuel Mart,nez, Corporate Security Consultant
- Manuela Battaglini, Repavar and Protextreme
- Miquel Mark, User Engagement
- Miguel Pascual, Interdigital
- MJ Cachon, SISTRIX
- Montserrat Pe,arroya, Gea Internet Project Consulting
- Nacho Mascort, Tesubi Online Marketing Agency
- Natalia Sampériz, Semmantica
- Natzir Turrado, Independent Consultor
- Noelia Leiro, Mobile Marketing Consultor
- Oriol Farré, I-Interactive
- Patricia Russo, Official College of Library and Documentaries of Catalonia
- Pere Rovira, Group Elisa Interactive
- Ricardo Balart, Search Engine Marketing Specialist
- Ricardo Pozzobon, University of the Andes
- Rodrigo Mantillán, Gipande Digital Agency
- Rubén Alcaraz, Ateneu Barcelononèss
- Rubén Llames, Consultor
- Slava Maiorko, SEMRush
- Sonia Ortiz, BuscosEO
- Toni González Pacanowski, Inline Prestigia
- Xavier Castellnou, Marketing Digital Marketing Director and Commercial in Coptering
- Costalex Costa, I-interactive
Online Postgraduate Course in Online Marketing for Web and Mobile: SEO, SEM and Analytics
