The programme is organised into 5 practical teaching modules, in which learning will be built from the various activities directly linked to professional transfer.
Along with the activities, discussion spaces and documentation specific to each unit, available on the eCampus, a wide range of teaching materials will be made available to students. This material will facilitate general understanding, the execution of the tasks of the various units of the programme and the acquisition of key competences.
Objectives
The contents of this programme are designed to provide participants with the knowledge and practical tools necessary to achieve an understanding and effectively apply the following aspects:
- The family business environment: geopolitics and macroeconomics.
- Keys to the success of family businesses throughout their life cycle.
- Professionalisation and transformation of the family business.
- Family dynamics, succession plans, generational change and responsible management of people in the family business.
- Governance in the family business and cultural values.
- Sustainability. Creation of economic, social and environmental value.
- Leadership and cultural values.
- Financial policy, risk management, estate planning and taxation.
The contents will be divided into 5 modules that address the following key themes:
Once you have passed the programme, you will obtain a digital certificate of completion issued by the UPF Barcelona School of Management.
To obtain the digital certificate of completion, participants must have attended 80% of the classes.
The Course on Family Business and the Challenges of the 21st Century: Professionalization, Governance, Innovation and Generational Change Executive Programme is addressed to spouses and members of the next generation of families, senior management and non-family senior executives and members of the board of directors (preferably accompanied by a family member).
Our admission process consists of a rigorous evaluation of each application to preserve the quality of the group, as well as the training, experience and work capacity of all students.
Family businesses are a fundamental part of the global economy, often characterised by their longevity, stability and strong attachment to family values. However, this business model also faces specific challenges that can compromise its long-term sustainability. The complexity of managing a family business lies in the balance between preserving family values and adapting to an increasingly competitive and globalised economic and business environment.
With a multidimensional approach, this programme is designed for business families committed to the continued success of their business.
Train at a school accredited by EQUIS, an international distinction that endorses the quality of our institution and makes us the 1st management school linked to a public university with this accreditation in our country.
The academic team of this programme is made up of professionals and experts who have extensive professional experience related to family business, and develop their work in this sector, in addition to dedicating themselves to training and teaching in the university environment.
The programme combines theoretical sessions with practical workshops and the analysis of real cases. Opportunities for discussion and networking are offered, allowing participants to learn from both experts and their peers. The programme also includes benchmarking of best practices to broaden understanding and effectiveness in family business management.
The classes will have a multidimensional approach, which focuses on professionalisation, generational change, governance and innovation, designed specifically for business families committed to the continued success of their company.
The Course on Family Business and the Challenges of the 21st Century: Professionalization, Governance, Innovation and Generational Change Executive Programme is aimed at spouses and members of the next generation of families, senior management and non-family senior executives and members of the board of directors (preferably accompanied by a family member).
The teaching staff of the Course on Family Business and the Challenges of the 21st Century: Professionalization, Governance, Innovation and Generational Change Executive Programme is made up of professionals who have extensive experience in teaching at university level as well as in the family business sector. Get to know them.
The UPF Barcelona School of Management is committed to a dynamic education model, the objective of which is to place the participant at the center of the process and to be the protagonist of their professional learning.
The course will combine theory and practice in a participatory and interactive way. The methodology may vary depending on the subject, teacher and content.
The Course on Family Business and the Challenges of the 21st Century: Professionalization, Governance, Innovation and Generational Change Executive Programme offers an integrated view of the specific challenges faced by family businesses and provides the necessary tools for their management and long-term sustainability.
- Manel Canyameres
Lawyer, partner, and director of the Legal Department at GRUP CADE CONSULTORS, S.L. Specialized in family business and wealth-related disputes. He has taught at iL3-Universitat de Barcelona in the Master's in Mediation, Postgraduate courses in Business Management and HR at EUNCET Business School, and has lectured at UPF Barcelona School of Management, among others. - Sergi González-Anta
Partner at KPMG.
Lawyer with over 18 years of extensive experience advising both senior executives and local and multinational companies on legal and tax matters related to HR policies, compensation and pensions, international mobility, and expatriation. - Montse Muñoz
Independent board member and Chair of the Audit and Compliance Committee at Uriach, and independent board member at Comexi. She has been a member of the Boards of Directors of the Spanish Association of Enteral Nutrition and the Spanish Federation of the Food and Beverage Industry from 2015 until early 2022. She holds a degree in Chemical Engineering from the Institut Químic de Sarrià in Barcelona (Ramon Llull University) and has completed various executive development programs at IESE, INSEAD, and London Business School. - Genís Roca
President of the PuntCat Foundation.
Specialist in business transformation processes, business development, and digital culture. He carries out professional consulting activities. He was the founder of RocaSalvatella and has held senior management positions at Infonomia, the Open University of Catalonia, and the Autonomous University of Barcelona. He is the president of the PuntCat Foundation and vice president of the Picasso Museum. Director of the postgraduate program in Digital Transformation of Organizations at Pompeu Fabra University, and he is actively involved in various universities and media outlets. - Maite Sanchís
She holds a degree in Law from the University of Barcelona, a Master's in Business Advisory from IE Business School, and a Master's in Strategic Management from ESADE. She has been HR Director in various companies such as Boehringer Ingelheim, People Core Director, and is currently the Chief People Officer at Natura Bissé. - Natàlia Segura
Managing Partner at The Skeye.
She has more than 20 years of experience in the world of HR in final companies. Professor at the Rovira i Virgili University MBA and IESE. Graduate in Psychology and Master in Health Psychology from the URV, PDP ESADE. Executive coach for the European Coaching School. She is also a PNL Practitioner and certified Silver Disc Analyst HR by Interdisc-People Performance. - Toni Solé
Managing Partner at The Skeye.
Graduate in Law from the University of Barcelona, PDG from the IESE, Advisor Program at the IESE and Master in Organizational Development, from the GR Institute (Tel Aviv) and the Ramon Llull University. Lecturer at ESADE, URV, among others. He has managed the HR department in companies such as Kellogg's, Port Aventura, United Biscuits, Kraft, Vueling and Bodegues Torres. - Xavier Subirats
Managing Partner at Amsel Assessors.
Economist and tax advisor. Consultant in International Business for SMEs. He participates in the boards of directors of the AirMed, Assolim, Balfegó, Edomsa, and Trendytex groups. He holds a degree in Economics and Business. A Master's in International Business and a Postgraduate degree in Executive Development from IESE. Corporate Finance Program (London Business School). - Jordi Tarragona
Advisor to family businesses and Lawyer / PDD and PADE from IESE.
He has been an entrepreneur and general director of various family-owned companies for over 40 years. For this reason, he has a deep understanding of the issues faced by family businesses and is aware of the impact of any decision across different areas. He is a columnist for Expansión, L’Economic, Activos, Diari de Girona, El Segre, among others.
Course on Family Business and the Challenges of the 21st Century: Professionalisation, Governance, Innovation and Generational Change Executive Programme
