The program consists of a cross-sectional module and one specific to each specialization. Additionally, you will be able to choose elective subjects and will have a module dedicated to the Master's Final Project.
Completing external internships can replace one of the two elective subjects. You can propose where you would like to do the internships, and we will assess their suitability. If you can demonstrate a minimum of two years of experience in the field of the master's degree, you may be exempt from completing the credits corresponding to the external internships.
Once the program has been completed, students will be awarded the Màster Universitari en Informació Digital - Máster Universitario en Información Digital, issued by the Pompeu Fabra University.
Official Master's Degree: The amount stipulated in the DOGC (Official Gazette of the Generalitat de Catalunya) must be paid for the rights to issue the degree certificate. This fee varies annually and the amount in force at the time of requesting the degree certificate will be applied.
The Master in Digital Marketing also includes the possibility of participating in practical activities and activities for personal and professional growth such as:
- UPF-BSM Inside: is a group of interdisciplinary subjects (applied data, communication, creativity, innovation and project management, sustainability and leadership among others) that, if you take this program, you can access at no additional cost. They are 100% online and you can take them throughout the academic year at your own pace, as they have been designed as self-study subjects.
University graduates.
Those participants who do not have Spanish as one of their mother tongues or who did not have it as a teaching language in their training studies, must prove that they have at least a B2 level of Spanish (Common European Framework of Reference), as well as fluently take part in a personal interview with the academic director, if necessary.
Our admission process consists of a rigorous evaluation of each application to preserve the quality of the group as well as the training, experience, and work capacity of all students.
The UPF Barcelona School of Management offers you different means of financing so that you can take any of our programs without worry. We offer you the opportunity to finance part of your program, either by rewarding your talent through scholarships, through grants from entities dedicated to promoting education or through collaboration agreements with financial entities.
The Master's program brings together professionals from around the world thanks to its online methodology, mainly from the marketing and communication field, but also open to experts in other areas. After completing the Master, participants will have a comprehensive view of digital marketing and the strategy to follow in this environment. The Digital Visibility specialization encompasses the main qualities of a program in search engines and web content, while the Digital Experience specialization will enable you to approach web development to create impactful and user-centered designs.
In a rapidly changing digital environment, the job market demands versatile and specialized professionals capable of combining technical knowledge (analytics, tools, and optimization) with a strategic vision to execute successful projects. Our program will prepare you to stand out in this ecosystem, with a comprehensive approach based on a combination of practical experiences and theoretical knowledge.
In one Master's program, you can specialize in the two most highly demanded branches of the industry: Creating Digital Experiences (UX/UI) and Digital Visibility (SEO/SEM).
Participants have the full support of our Career Department and mentors who will accompany them throughout the program.
The University Master in Digital Marketing offers you the opportunity to pursue one of the available specializations by choosing a series of specific elective subjects.
With this specialization, you will unravel the intricacies of the digital realm and become an expert in the functioning of search engines like Google, understanding the best practices for optimal content positioning.
You will gain an in-depth understanding of the latest techniques of digital marketing, organic and paid search engine optimization (SEO), social media, and web analytics. Taught by professionals from multinational companies and consulting firms, you will immerse yourself in a practical approach, learning to use analysis tools, design pay-per-click programs, and ensure effective content positioning.
The Master’s Thesis will involve creating a comprehensive web project, including organic and paid positioning and the creation of social profiles. With regular presentations, the Master's Thesis will allow you to apply everything you have learned in class.
In the current era, digital visibility is key to the success of any project. Become a highly sought-after expert!
This specialization is designed to take you beyond improving an interface. You will reach the point at which business and user go hand in hand. You will learn to design with a user-centric vision and gain a highly sought-after web development perspective.
On completion of the program, you will be able to plan and execute the development of a website (accessible from desktop, tablet, and mobile) offering a unique user experience. From the user-centered design to UX project management, you will discover every crucial aspect in building unique digital experiences. You will also have access to a digital laboratory with applications for creating concept maps, dropdown menus, and custom search engines. All this is aimed at updating your portfolio with quality projects from the first day of the course.
Industry experts will guide you in developing functional prototypes, enabling you to develop information architecture in interactive systems. Turn every visit into an experience!
All program content is practical, allowing you to apply it to real projects. You will also learn specialized tools for each area of digital marketing.
You will have access to exclusive content related to the industry. Every week, you will have live workshops with professionals currently working in the field who will provide first-hand insights into the trends and latest developments in the digital sector.
With its high degree of customization and personalization, throughout the Master's program, digital marketing experts and tutors will respond to any queries related to the program's content.
The program not only features up-to-date content but also offers two pathways for students to specialize in high-demand positions: digital visibility and creating digital experiences.
By joining our program, you'll have the chance to connect with a broad network of media and professionals in the field of digital marketing and establish valuable contacts that can propel your career and open up new job opportunities in companies. Additionally, upon completing the program, you'll become part of the Alumni Network, where you can continue participating in professional activities and events.
As an online marketing student, you'll have access to a wide range of cutting-edge resources, data, and tools to enrich your learning. You'll be able to explore and experiment with advanced concepts in digital marketing (data analysis, artificial intelligence, e-commerce, social networks...) preparing you to tackle current professional challenges.
The program is primarily aimed at graduates in Advertising and Public Relations or other degrees in Social Sciences or Engineering who want to specialize in digital marketing from a practical perspective. It is also designed for other professionals who wish to digitize a business or update their knowledge in this field.
The UPF Barcelona School of Management is the management school of Pompeu Fabra University, the 1st Ibero-American University, and the 16th University in the world, among those with less than 50 years of history, according to the Times Higher Education ranking.
The UPF Barcelona School of Management holds the EQUIS accreditation, the most prestigious institutional recognition for business schools globally, placing it in the elite of business schools.
The Master in Digital Marketing: Search Engines (SEO and SEM) and Usability (UX and UI) is an official master's degree and has the academic recognition of the Ministry of Education of the Government of Spain. The Agency for the Quality of the Catalan University System (AQU) has also institutionally accredited UPF-BSM. This accreditation certifies all the official university master's degrees we offer and recognizes the quality of our educational model according to the criteria of the European Higher Education Area (EHEA).
In 2023, UPF-BSM received Level 4 in the Positive Impact Rating (PIR), an international classification led by the opinion of the students themselves about the sustainability commitment of the world's leading business schools, recognizing UPF-BSM as a "transformative school".
The Master is designed for university graduates, mainly from the fields of Communication, Advertising, Design, and Computer Engineering. Our students have professional experience in the field of marketing and communication and want to specialize in high-demand technical areas.
The faculty of the online University Master's Degree in Digital Marketing consists of expert teachers and researchers in the field, complemented by active professionals in the digital marketing sector.
The evaluative tests of the program will be established and corrected according to the quality criteria required in all programs of the UPF Barcelona School of Management, ensuring their academic value and recognition.
The program evaluation will be conducted online based on:
- Resolution of practical cases oriented to business reality
- Knowledge tests for each subject
- Proactive participation in forums and debates
- Completion and presentation of a final project
- Group work with discussion and consensual resolution
- Attendance to webinars synchronously or asynchronously
- Digital Marketing Department of any company
- SEO and SEM consultant or analyst for companies
- Digital Marketing Director in startups
- Founder of your own e-commerce business
- Data analyst to optimize digital marketing campaigns for your own or another company
- Usability consultant
- UI Designer
- Digital innovation expert
At UPF Barcelona School of Management we are committed to a flexible and dynamic online model, whose objective is to place you as a participant at the centre of the process and to be the owner of the development of your learning.
To facilitate the day-to-day management and the achievement of academic goals, you will have 24/7 access to the virtual environment so that you can organize your study without schedules and at your own pace.
As such, you will acquire knowledge, and instrumental and aptitude skills while combining training with your work and personal life, making the most of the time you have for it.
The UPF Barcelona School of Management's Master in Digital Marketing, a program designed for an international audience, enables you to achieve the digital visibility demanded by companies. The program equips you with the necessary skills to interpret consumer behaviors, identify market opportunities, and optimize campaigns to maximize their performance. You will have the opportunity to specialize in Digital Visibility (SEO/SEM) or Digital Experiences (UX/UI).
- David Maniega
- Eduardo Fernández
- Lluís Codina
- Carlos Gonzalo
- Carlos Lopezosa
- Javier Guallar
- Luis Quintanilla
- Magali Benitez
- Pau Giner
- Julio Loayza
- Marc Miquel
- Carles Sababre
Master in Digital Marketing: Search Engines (SEO and SEM) and Usability (UX and UI)
