Master in Communication and Business Relations B2B

olga — Fri, 28 Mar 2025 10:31:55 +0000

Master in Communication and Business Relations B2B olga Fri, 03/28/2025 - 11:31

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Introducció

The Master in Communication and Business Relations is organized into three terms.

During the first two terms, participants combine compulsory subjects together with electives of their choice. During the third term, the remaining electives must be taken.

The completion of a thesis or Master's Final Project, which is worked on throughout the three terms of the master's, is mandatory.

Mòduls

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Coure courses

Matèries

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Fundamentals of Communication Management

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Introduction to communication management

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Interpretive Theory and Research in Communication

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Quantitative research in communication: theories and methods

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Media industries and audience trends

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Global strategic communication

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Fundamentals of Branding

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Elective courses

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Corporate Communications

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Organizational communication

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Planning and management of communication projects

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Digital Media Strategies

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Social networks and communication management

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Digital Marketing and Search Engine Optimization (SEO)

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Business relations

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Identification of opportunities

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International marketing

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Culture and negotiation

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Asia-Latin America trade relations

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Other electives

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Oral communication and presentation techniques

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Note on elective courses

Assignatures

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Elective courses will be carried out in case of reaching a minimum number of enrolled students. The final offer for each academic year may be adapted depending on the academic planning.

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Master's Final Project

Matèries

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Master's Final Project

Descripció

The Master's Final Project may be carried out following one of the two following modalities:

Original research carried out by the candidate, leading to the execution of an academic research project in the field of communication
A project with an applied and practical approach, in which the candidate performs an organizational communication analysis or audit, a case study, or the creation of a corporate communication plan for a company or organization. This second option can be developed within a specific organization or company with which, through a contact, an agreement has been reached for the preparation of the work. In this case, the students will have, in addition to an academic tutor, a professional tutor in the company to guide and advise them in carrying out the project.

The Master's Final Project tutor must be a master's professor.

Matèries

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Note on the Curriculum

Assignatures

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The information contained in these pages is for information purposes only and may be subject to change in the adaptation of each academic year. The definitive guide will be available to students in the virtual space before the start of each subject.

Titulació que s'obté

Once students have completed the course they will obtain the Màster Universitari en Gestió de la Comunicació/ Master of Arts in Communication Management - Máster Universitario en Gestión de la Comunicación / Master of Arts in Communication Management official Master's Degree, issued by the Pompeu Fabra University.

Issuance of official Master's Degrees: The amount stipulated in the DOGC (Official Gazette of the Government of Catalonia) must be paid for the rights to issue the title. This rate varies annually and the rate in force at the time of application for the degree will be applied.

Activitats formatives complementaries

The Master in Communication and Business Relations also includes the possibility of participating in practical activities and activities for personal and professional growth such as:

Training complements: Initial preparation course for participants who have the need to take them depending on their previous training. This is carried out prior to joining the program.
Professional Careers Program: Preparation sessions for entry into the world of work and development of professional skills.
UPF-BSM Inside: is a group of interdisciplinary subjects (applied data, communication, creativity, innovation and project management, sustainability and leadership among others) that, if you take this program, you can access at no additional cost. They are 100% online and you can take them throughout the academic year at your own pace, as they have been designed as self-study subjects.

Qui pot aplicar

Those interested in submitting an application for admission to the Master in Communication and Business Relations must be university graduates (Bachelor's Degree or equivalent) from an accredited and recognized university in the official university system of their country of origin.

Introducció

Our admission process consists of a rigorous evaluation of each application to preserve the quality of the group as well as the training, experience, and work capacity of all students.

Introducció

Throughout the program, participants will learn to plan, develop, and implement strategies related to corporate and digital communication and business relations for all types of companies and institutions. In the Master's Final Project, students will put into practice all the knowledge acquired. It is also possible to carry out curricular internships, with these being validated as 2 optional subjects.

At the end of the Master, participants will be able to join the labour market in positions related to the field of communication, marketing, branding, and institutional and commercial relations.

Descripció llarga (part visible)

The Master in Communication and Business Relations is a program that provides the knowledge, tools and skills necessary to plan, develop, and implement communication and commercial relations strategies, adapted to various cultural and socio-political environments, focused mainly on Asian and Spanish-speaking countries.

Descripció llarga (mostrar més)

Throughout the master, you will learn the fundamental concepts, theories, and methods related to the professional field of communication, with a clear international orientation, and through the combination of theoretical bases and practical skills. At the same time, you will deepen your knowledge of the new formats and trends in corporate and digital communication.

The objective of the master is to prepare participants to work in a sector that is evolving rapidly and constantly. Real cases of communication in companies or institutions will be analysed, learning to use data collection, analysis, and interpretation methodologies for effective decision-making. In the master you will also exercise in reflecting on and measuring the effects of communication on audiences and the public in order to adapt strategies for better performance in the medium and long term.

All this under the guidance of an excellent teaching staff that comes mainly from the UPF Communication Department, UPF-BSM and with the participation of leading experts from the field of communication, branding, marketing, business, and commercial relations.

The Master in Communication and Business Relations is endorsed by Pompeu Fabra University, the 1st Spanish university and the 15th best university in the world (of those with less than 50 years), according to the Times Higher Education ranking. In addition, UPF Barcelona School of Management has EQUIS accreditation, the most prestigious institutional recognition for business schools globally.

Per què triar aquest programa

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Excellent teaching staff

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You will be trained by an excellent teaching staff that comes mainly from the UPF Communication Department, which is among the 150 best in the world according to the QS ranking, professors of UPF-BSM and with the participation of experts from the sector who develop their work in international companies and institutions.

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Adapted to your needs

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The master's degree curriculum is designed to offer you a solid training in communication management, corporate and digital communication, and commercial relations. You will be able to adapt the contents to your needs by taking elective subjects.

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Multicultural and international vision

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You will acquire an international vision both due to the contents of the program and due to the multicultural environment in which you will study: you will share a classroom with students who come from different countries and disciplines who seek to train in an equally international city like Barcelona.

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Connection with the professional world

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The master includes the option to undertake a curricular or extracurricular internship in companies, to let you put in practice the knowledge acquired.

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Study at an accredited school

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Study at a school accredited by EQUIS, an international distinction that guarantees the quality of our institution and makes us the 1st school of management linked to a public university with this accreditation in our country.

Text (a qui va dirigit)

The Master in Communication and Business Relations is aimed at recent graduates and young professionals of diverse backgrounds who wish to specialize in the areas of corporate, commercial and digital communication, with a special focus on relations between Asian and Spanish-speaking countries.

Text (acreditacions)

UPF Barcelona School of Management is the management school of Pompeu Fabra University, the 1st Ibero-American university and the 16th placed university in the world, among those under 50 years of age, according to the Times Higher Education ranking.

UPF Barcelona School of Management has EQUIS accreditation, the most prestigious institutional recognition for business schools globally, and places itself among the top business schools in the world.

The Master in Communication and Business Relations is an official master's degree and has the academic recognition of the Ministry of Education of the Government of Spain. The Quality Agency of the University System of Catalonia (AQU) has also institutionally accredited UPF-BSM. This accreditation certifies all the official master's degrees that we teach and recognizes the quality of our educational model in accordance with the criteria of the European Higher Education Area (EHEA).

Perfil de l'estudiant

The Master in Communication and Business Relations brings together recent graduates and young professionals with diverse backgrounds who wish to specialize in the areas of corporate, commercial, and digital communication in the city of Barcelona, a vibrant, cosmopolitan, and international city that is a magnet for international companies, communication agencies, as well as organizations, foundations, and institutions.

Introducció

The teaching team of the Master in Communication and Business Relations is mainly made up of professors from the UPF Communication Department, UPF-BSM professores together with the participation of leading experts from the sector, who have extensive experience, and who carry out their work in international companies and institutions.

Carrussel metodologia

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Interactive learning methodology

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A combination of various learning methodologies, with seminars, lectures, practical cases, presentations, group activities, and simulations will be carried out to create an interactive and practice-oriented teaching experience. It will be supplemented with more academic tasks such as reading articles, books, reports, written analysis, and exams.

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Master's Final Project

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The Master's in Communication and Business Relations includes an individual project that the student must begin to define from the beginning of the course, in order to work on it throughout the program. It can consist of original research or a project applied to a specific organization. The student will be responsible for choosing the challenge to be addressed.

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Guidance from the mentor

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As a central part of its teaching model, the master has a key figure: the mentor. The mentor will be assigned by the academic directors of the master's based on the characteristics and needs of the projects. They will act as a guide to the project and will stimulate the student's ideation and planning processes, while helping to identify tools, resources and materials that contribute to the development of the project.

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Professional development skills

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Together with the contents of the different subjects, the improvement of the students' communication skills will be stimulated. The following skills will be worked on in a specific and integrated way: interpersonal communication, written communication, high-impact presentations, negotiation, digital identity, and ideation methodologies.

Descripció

Evaluation will be based on theoretical exams, oral presentations, individual essays, group projects, debates, and participation in the classroom and the evaluation of the written report and the oral defence of the Master's Final Project.

Eines

On-campus

Introducció

The master is developed full time and on-campus to let you acquire the skills and knowledge necessary to perform as a communication professional. One of the key elements is the Master's Final Project, an individual project structured in various stages and supervised by a tutor.

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Descripció curta

With this program, which has an international focus, learn to plan, develop, and implement effective communication strategies for private companies, public institutions, and non-governmental organizations, with special attention to commercial relations between Asian countries and Spanish-speaking countries.

Carrussel segells acreditacions

EQUIS

AQU-MACOMM-EN

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How to apply?

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To apply for admission to this program, students must read and accept the Terms and Conditions of Contract once they start the application for admission through its form.

Application for admission

Applications for admission will be evaluated when you complete the following steps:

Complete the online admission form.
Send the following documents through the online platform e-registrar:
- Scanned copy of Passport or ID.
- Passport-size photograph (jpg format)
- Scanned copy of university degree.
- Scanned copy of Transcript of Records.
- Make sure that it includes your GPA (Grade Point Average).
- Sworn translation of the university degree and Transcript of Records if these documents have been issued in a language other than Catalan, Spanish, English, French, Italian, Portuguese or French.
- CV
- 1 recommendation letter
- Letter or video presentation
- Certificate of English (One of the followings: Duolingo: >115; CAE: C1; IELTS: >7; TOEFL IBT: >100; TOEFL PBT: >575; TOEFL CBT: >235).

Additional documents may be requested in certain cases.
Applications are subject to the number of places available on the program.

Admission

The Admissions Committee will select the candidates on the basis of a personal or CV-based interview.
You will be notified of the admission decision in writing.

Enrolment

Registration must be paid within a 15 days after the admission.
Once the letter of acceptance to the program has been received, you will need to submit the following original documents before the course begins:
- Stamped and/or authenticated photocopy of your university degree.
- Stamped and/or authenticated photocopy of your transcript of records.
The remaining tuition fees must be paid 2 weeks before the start of the course.

Complete admission

To complete the admission process after registration, please contact Ms Qianrong Zhou at info@greenmark.es.

Título en FRONT

Master in Communication and Business Relations

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Duración

10.00Months

Preu

14000.00€

Créditos

60.00ECTS

Data inici programa

Mon, 06/30/2025 - 12:00

Tipo

Masters

Área

Marketing & Communications

Modalidad

On-campus

Turno

Mornings/afternoons

Idioma programa

English

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Nom datalayer/analítica

Master in Communication and Business Relations B2B

Col·laboradors

Lvxen Consulting

Direcció acadèmica

José Fernández Cavia

Carles Roca Cuberes

Import de la preinscripció

120.00€

Eloise Newing

joseantonio — Thu, 13 Feb 2025 14:23:53 +0000

Eloise Newing joseantonio Thu, 02/13/2025 - 15:23

Name

Eloise Newing

Modality

On-campus

Area

Marketing & Communications

Position

Executive Assistant at Electric Cat Productions

Quote

“As a marketer, I wanted to strengthen my tech knowledge, especially in AI.”

Program

Alumni of the Master of Science in Marketing

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Alumni details link

/en/alumni/eloise-newing

Bio

Eloise, originally from Gibraltar, pursued the Master of Science in Marketing drawn by the program’s reputation and its focus on innovation. She gained advanced skills in technology and artificial intelligence, which she now applies to develop innovative marketing strategies.

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Vivek Paul

joseantonio — Tue, 11 Feb 2025 10:23:40 +0000

Vivek Paul joseantonio Tue, 02/11/2025 - 11:23

Name

Vivek Paul

Modality

On-campus

Area

Marketing & Communications

Position

Marketing Director at The GRAMMYs

Quote

“A unique balance between academic rigor and real-world experiences with leading industry professionals”

Program

Alumni of the Master of Science in International Business

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Alumni details link

/en/alumni/vivek-paul

Bio

Vivek studied at UPF-BSM to broaden his experience in global business and advance his professional career. Today, he applies the knowledge and skills gained during the master’s to tackle the challenges of international markets and the global entertainment industry, drawing on insights from classmates and professors from around the world.

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Carles Roca

marina — Thu, 02 Jan 2025 13:08:25 +0000

Carles Roca marina Thu, 01/02/2025 - 14:08

Area

Marketing & Communications

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Name

Carles Roca

Position

Academic Co-Director of the Master of Arts in Communication Management at UPF-BSM

José Fernández Cavia

marina — Thu, 02 Jan 2025 13:06:30 +0000

José Fernández Cavia marina Thu, 01/02/2025 - 14:06

Area

Marketing & Communications

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Name

José Fernández Cavia

Position

Academic Co-Director of the Master of Arts in Communication Management at UPF-BSM

Jordi Torrents

marina — Thu, 02 Jan 2025 13:04:20 +0000

Jordi Torrents marina Thu, 01/02/2025 - 14:04

Area

Marketing & Communications

Image

Name

Jordi Torrents

Position

Academic Co-Director of the Master in Brand Strategy and Creative Management at UPF-BSM

Carolina Luís

marina — Thu, 02 Jan 2025 13:02:03 +0000

Carolina Luís marina Thu, 01/02/2025 - 14:02

Area

Marketing & Communications

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Name

Carolina Luís

Position

Academic Co-Director of the Master in Marketing at UPF-BSM

Joan Francesc Cànovas

marina — Thu, 02 Jan 2025 12:59:11 +0000

Joan Francesc Cànovas marina Thu, 01/02/2025 - 13:59

Area

Marketing & Communications

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Name

Joan Francesc Cànovas

Position

Academic CoDirector of the Master's in Corporate and Strategic Communication at UPF-BSM

Carles Pont

marina — Thu, 02 Jan 2025 12:57:32 +0000

Carles Pont marina Thu, 01/02/2025 - 13:57

Area

Marketing & Communications

Image

Name

Carles Pont

Position

Co-Academic Director of the Master's in Political and Institutional Communication at UPF-BSM

Sergi Cortiñas

olga — Fri, 26 Jul 2024 10:04:17 +0000

Sergi Cortiñas olga Fri, 07/26/2024 - 12:04

Area

Marketing & Communications

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Name

Sergi Cortiñas

Position

Academic Director of the Master in Sports Journalism at UPF-BSM