Máster en Edición

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Master in Publishing olga Mon, 03/01/2021 - 12:06

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Introducció

The Lifelong learning master's degree in Publishing curriculum has been designed by a team of experts to provide you with a detailed tour of how the publishing industry works, while allowing you to gain in-depth, practical knowledge of it. Come and find out more.

Mòduls

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Module 1

Matèries

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Introduction

Assignatures

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Introduction to the publishing sector: the book between business and culture

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The organization chart of the publishing company

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The trajectory of the manuscript: from author to reader

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Module 2

Matèries

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Intellectual property, negotiation, and contracting

Assignatures

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Contracting and purchasing of rights

Descripció

The legal framework and copyright
Intellectual property law
Negotiation of copyright
Buying rights: parameters and strategies
The publishing contract: clauses and conditions
Transfer rights: primary, subsidiary, and other transfer modalities
The contractual management of digital rights

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Literary agents, scouts, and selling of rights

Descripció

Literary agencies
The agency as a company
The figure of the literary agent
The agency contract. The author's contract
The sale of rights: negotiation and strategies
Cultural differences in negotiation
Contracting of rights and market
Scouts

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Module 3

Matèries

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Editorial line, selection criteria, and programing

Assignatures

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Criteria for creating an editorial line

Descripció

The publishing project. Between company and culture
From the catalogue to the collection and the singular book

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What and how does an editor read?

Descripció

Criteria and practice of preselection and reading of originals
The professional reader and reading reports: from literary to commercial evaluation
Professional reading: criteria for editing

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Editorial lines

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Literary publishing. Fiction and non-fiction
Commercial, mainstream and best seller publishing
Children's and youth publishing
Kiosk and packaging publishing
Digital publishing and audiobooks (online and offline)
Others: comic, bibliophile, commissions, etc.a

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Formats

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Paper format
Digital format, offline and online
Audiobook format, offline and online

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Editorial programing. Building a catalogue

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The publishing calendar versus the natural calendar and the ephemeris
The calendar at the service of the contractual and productive processes of the book

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Module 4

Matèries

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The market

Assignatures

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The importance of the Spanish language as a market

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The international market: translations

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The international market: co-publishing and packaging

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Module 5

Matèries

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Publishing production

Assignatures

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Publishing of originals: from the author's original on paper or in digital format to the printed book

Descripció

Editing: objectives and techniques
Editing criteria
Orthographic correction. Correction techniques
The composition of the text
Review of pages and press proofs
Drafting of back covers and flaps

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Typesetting

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Bibliographic and typographic terminology
Typographic design
The letter: types and bodies
Measurement of bodies. Typometry
Design of the insides. Proportions

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Graphic design

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The book as an aesthetic object
The design of collections and image as a distinguishing feature of the company
The cover
The composition of the text: the mock-up
Graphic design: basic InDesign skills
Publishing outside the publisher: external trades (reading, proofreading, production, layout, and other freelance tasks)

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Production

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The paper production process. Direct printing
Structure and materials of the book. The 'anatomy of the book': paper, colour chart, insides, sheets, covers
Calculation of production costs: pricing
The figure of the production manager

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Printing, binding, and handling techniques

Descripció

Traditional printing (plates and photoliths)
Digital printing
Paper calculations. Runs, losses, and defects
Types of binding and finishes

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Digital publishing technologies

Descripció

Digital publishing. Book 2.0, and digital technology and cybersecurity Google and publishing Media and reading modes

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Module 6

Matèries

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Distribution and marketing

Assignatures

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Publishing distribution

Descripció

Distributors, distribution networks, and logistics.

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The distribution channel: bookstore, kiosk, department stores, subscription, club, special editions

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Rotating books. Deposits and returns

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Costs

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Sales clearance
Billing

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Stocks and warehousing

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Marketing of publishing: operation and strategies

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The marketing plan: strategy and business plan
Waterfall versus global launch
The danger of the "bargain bin" effect
Pricing policy
Advertising and merchandising

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Module 7

Matèries

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The economic functioning of the publishing company. Finance for non-financial people

Assignatures

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Business management

Descripció

Introduction to the economic management of the company. Specificities of the publishing company

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Financial statements. Balance sheet and income statement

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Feasibility plans and budgets

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Balance sheet analysis

Descripció

Ideal balance sheet structure and equity analysis ratios: solvency, indebtedness, and capitalization

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Analysis of the income statement

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Income, fixed and variable expenses, results and impact on the price of the book
Reading and analysis of the operating account

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Analysis of profitability and self-financing

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Module 8

Matèries

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Promotion

Assignatures

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The press officer and the director of communication

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Advertising, and commercial and communication strategies

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The concept of synergy and editorial relations with the media

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Promotion strategies

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From strips and displays to presentations and press conferences

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Criticism and the media

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Note on the Curriculum

Matèries

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The information contained in these pages is for information purposes only and may be subject to change in the adaptation of each academic year. The definitive guide will be available to students in the virtual space before the start of each subject.

Titulació que s'obté

Once you have passed the program, you will receive the following electronic degree certification (eTítulo^©): Lifelong learning master's degree in Publishing, awarded by Pompeu Fabra University. The eTítulo^© will be issued in Catalan, Spanish and English.

The electronic degree certification (eTítulo^©) is an authentic digital degree, issued in pdf format and electronically signed, with the same legal validity as if it were in paper format.

Activitats formatives complementaries

The NAME also includes the possibility of participating in practical activities and activities for personal and professional growth such as:

Compulsory Workshops: The Master's includes three compulsory workshops within the usual hours:
- Practical workshop on book anatomy, on its structure and materials, in which practical exercises and sample analysis are carried out
- Practical workshop on creating a publishing company
- Practical workshop on the functioning of literary agencies
- Editing workshop
Optional workshops: Furthermore, the Master's also makes three other optional workshops available to participants, at a different time than usual:
- Practical workshop on spelling correction: 2 ECTS
- Practical graphic design workshop: InDesign: 2 ECTS
- Practical finance workshop for non-financial people: 2 ECTS
  Total optional workshops: 6 ECTS
  Despite being a basic training complement, attendance is not mandatory in this case, and a minimum quorum of 15 participants will be required for the sessions to take place.
Round tables: Throughout the course, round tables can be offered with prestigious professionals.
Visiting plan: Thanks to its collaboration with the Gremi d'Editors de Catalunya, the Master's in Publishing offers its students the possibility of attending The London Book Fair and the Frankfurter Buchmesse with the same conditions and bonuses as member editors, provided that travel restrictions and corresponding authorities allow it. The visit is carried out under the guidance of a prestigious professional from the sector.
The Master's programs a compulsory guided visit to the INDEX printing press.
In any case, these trips will take place in a different time slot than usual to adapt to business hours.
UPF-BSM Inside: is a group of interdisciplinary subjects (applied data, communication, creativity, innovation and project management, sustainability and leadership among others) that, if you take this program, you can access at no additional cost. They are 100% online and you can take them throughout the academic year at your own pace, as they have been designed as self-study subjects.
International mobility: The UPF Barcelona School of Management offers you the possibility of expanding your training and international vision through the International Mobility Programme. Extend your studies extracurricularly, during the academic year following the completion of your Master's, at a top-level institution. Limited places.

The Master is conducted in Spanish and Catalan. Some sessions may be given in English.

Videos

20th anniversary MEDI

MEDI and the Frankfurt Book Fair

MEDI at Cayfosa printing company

MEDI always tuned

MEDI at Índice printing company

Qui pot aplicar

Higher university graduates or higher graduates.

Those participants who do not have Spanish as one of their mother tongues or who did not have it as a teaching language in their training studies, must prove that they have at least a B2 level of Spanish (Common European Framework of Reference), as well as fluently take part in a personal interview with the academic director, if necessary.

Introducció

Our admission process consists of a rigorous evaluation of each application to preserve the quality of the group as well as the training, experience, and work capacity of all students.

Introducció

The UPF Barcelona School of Management offers you different means of financing so that you can take any of our programs without worry. We offer you the opportunity to finance part of your program, either by rewarding your talent through scholarships, through grants from entities dedicated to promoting education or through collaboration agreements with financial entities.

Introducció

In the Master in Publishing you will share a classroom in Barcelona with students from different national and international backgrounds, which will allow you to grow not only academically, but also culturally and personally.

The participants of the master come from various academic and business areas. This contributes to creating a multidisciplinary and collaborative spirit in the classroom, which is enriching for everyone.

Descripció llarga (part visible)

The Lifelong learning master's degree in Publishing is a 100% professional course of recognized international prestige. It is the only master's degree in publishing considered by the Eduniversal Best Masters Ranking, where it appears at number 32 in the World Top 50 for cultural management/management of creative industries. It offers a detailed tour of the functioning of the publishing sector while presenting practical and in-depth knowledge about the publishing industry. It provides strategies necessary for the creation of a publishing company or project or for working in companies or institutions in the publishing world.

Dades destacades

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Average age

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International participants

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15%

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Previous studies in Letters (Humanities, Applied Languages, Philosophy, etc.)

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17%

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Previous studies in Journalism and Communication

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Previous studies in Law

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Descripció llarga (mostrar més)

The program, taught by an exceptional teaching team made up solely of influential professionals from the publishing world, explores the different areas of the sector, going from the general to the specific: editorial lines (company creation, catalogue creation), negotiation and contracting (literary agencies, foreign rights departments), the operation of new startups (market place, app creation, communication), production in different media (paper, digital, audiobook, app, enriched pdf, etc.), distribution, promotion, and marketing.

Some 25 years after its foundation, the Lifelong learning master's degree in Publishing maintains different collaboration agreements with the main institutions and companies in the publishing sector, especially in the city of Barcelona, which consolidates the national and international projection of the course and reinforces its highly professional and practice-oriented approach. Among the world top 35 masters in its field according to the leading ranking Eduniversal Best Masters, and the only Master in Publishing.

The Lifelong learning master's degree in Publishing is endorsed by Pompeu Fabra University, the 1st Spanish university and the 15th best university in the world (of those with less than 50 years), according to the Times Higher Education ranking. In addition, UPF Barcelona School of Management has EQUIS accreditation, the most prestigious institutional recognition for business schools globally.

Introducció

In the more than 20 years of the master's, two out of every five of our students develop a prestigious professional career in publishing companies of the highest international level. Their presence in positions of high responsibility in large corporations is numerous and recognized.

One in 10 students creates their own company in the publishing sector.

The network of Alumni of the master's is extensive and international and encourages meetings and professional exchanges between former students of the master's degree.

Especialitzacions

Per què triar aquest programa

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Links with the main institutions and companies in the publishing world

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Since its inception, the master has had collaboration agreements with the main institutions and companies in the publishing sector, which consolidates its national and international projection and reinforces its highly professional approach, focused on the needs of publishers.

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Teaching team made up of active professionals from the publishing sector

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Benefit from an exceptional teaching team made up of professionals who are in relevant positions within the publishing sector, mainly in Barcelona.

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The benchmark Master's in the sector

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After 25 years, some 800 professionals endorse its long history and solid reputation. Most of the alumni currently hold important positions in the publishing sector or have created companies that they have established in various countries.

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A Master's in tune with publishing innovation

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This master deals with publishing in a practical and constantly updated way. You will become familiar with cutting-edge and latest generation programs for publishing: tablets, audiobooks, PDAs, smartphones, apps, and e-readers, among others.

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A complete immersion in the book industry

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The Master's undertakes an intense practical analysis of all the trades connected to books.

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Direct access to the profession

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A large majority of the students carry out internships in the main companies and a high percentage of Alumni are today professionals of reference in the sector.

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International recognition

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Study at a school accredited by EQUIS, an international distinction that guarantees the quality of our institution and makes us the 1st school of management linked to a public university with this accreditation in our country.

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The course is aimed at young graduates or graduates who want to enter the publishing sector with a solid base of knowledge and experience, young publishing professionals who want to consolidate their knowledge about the sector, as well as publishing professionals who want to systematize and update their skills in the publishing world.

Perfil de l'estudiant

The Master in Publishing brings together students from all over the world with a very heterogeneous profile in which three large groups stand out: recent graduates in Humanities or Social Sciences who aim to make the leap from the university to the professional world and enter the publishing sector; young people who are already working as professionals in the publishing sector and who want to advance in their professional career, and independent professionals or professionals with accredited experience in the publishing sector who want to expand their knowledge to start and create their own publishing company or literary agency.

Introducció

The teaching staff of the Master in Publishing is made up of active professionals from the publishing sector with long experience. Their vision of the subjects is eminently practical and is adapted to innovations in the publishing sector.

Carrussel metodologia

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Learn with professionals in the publishing sector

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Our teaching team is made up of professionals from the sector who transmit to the participants knowledge acquired over years of experience in the publishing world.

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Professional focus of the course

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The sessions combine the necessary theoretical knowledge typical of a university with an eminently practical approach that allows to show in depth the challenges and difficulties that publishing professionals face on a daily basis.

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The Master's Final Project connects theory with practice

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The Master's Final Project that is developed throughout the course responds to a professional challenge linked to the reality of the publishing world. With the help of a mentor, the student will link what they have learned in class with the professional practice of publishing.

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Barcelona, international capital of publishing in Spanish and Catalan

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The student will live and work in Barcelona, where they can enjoy all the resources that the master's degree and the city make available to them to learn and be part of the nerve centre of publishing in the Spanish and Catalan languages.

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CEDRO awards

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Thanks to the close collaboration of CEDRO, the Master in Publishing offers 3 awards to the best publishing projects of each course.

Descripció

The Master in Publishing applies a continuous evaluation system through the exercises and exams corresponding to each subject, the development of the Master's Final Project, and other factors such as attendance and contribution in the classroom.

To obtain the corresponding qualification, it is essential to pass the Master's Final Project, attend classes regularly (a minimum of 80%) and pass the practical exercises and compulsory work, whose delivery conditions and preparation is indicated by the professionals who commission them, in each case.

Llistat de sortides professionals

Publisher in a publishing company
Create your own publishing company
Literary agent
Marketing in Publishing

Beques disponibles

Merit Based Scholarship

Ajuts disponibles

Claudio López Lamadrid Scholarship

Alumni discounts

UPF Employee Discounts

Guild of Publishers Aid

UPF Partner Latinoamerican Universities Discount

Procés d'admissió

MEDI

Eines

On-campus

Introducció

The Master in Publishing offers a detailed tour of the book publication chain through practical classes, specialization workshops, and the development of the Master's Final Project.

Throughout the course, the program covers the different areas of the publishing sector, both the most general and the most specific areas, providing the necessary strategies to create a company or your own publishing project.

Videos

Book icons on MEDI

MEDI leads Forum Edita

MEDI and the publishing business

Imatge/Vídeo

Imatge fixa prèvia a la reproducció del vídeo

Youtube URL

Eliminar espai superior

Off

Eliminar espai inferior

Off

Ocultar curs dels resultats de cerca

Desactivado

Activar mòdul de finançament

Descripció curta

The Lifelong learning master's degree in Publishing is a professionalizing program for an international audience that has the unconditional support of the main institutions and companies in the sector. You will take a detailed tour of the operation of publishing and the publishing sector, and acquire practical and in-depth knowledge about the book industry.

Afegir text customitzat (opcional)

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25th anniversary of Master in Publishing

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The program reaches its first quarter of a century after having promoted more than 50 companies in the book sector and having trained many professionals in the Spanish and Catalan publishing sector, as well as numerous professionals from Europe and around the world. To commemorate its anniversary, the master organized an institutional event on October 2021:

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Tools

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The Lifelong learning master's degree in Publishing offers the following tools:

MEDI Files
Centro Internacional de Estudios del Libro de Barcelona
The Lifelong learning master's degree in Publishing has created an English-Spanish Spanish-English Dictionary of Publishing in collaboration with Google
MEDI New s

Afegir text customitzat (opcional)

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Collaborating faculty

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Miguel Aguilar
Literary Director at Debate, Penguin Random House Grupo Editorial.
Pep Amargant
Commercial Director of the Literary Division at Grup Enciclopèdia.
Juan Jesús Arrausi
Graphic designer, Professor of the design school Elisava and of the Pompeu Fabra University.
CEO of Teachingdesigners Alliance.
Ferran Brunet
Director of Legal Advice at RBA.
Marià Capella Pifarré
Lawyer at Capella law firm.
Gemma Cera
Founder and Director of Somnins
Juan Cerezo
Editor at Tusquets Editores, Grupo Planeta.
Álvaro Colomer
Journalist and writer.
Antonio Corzo
Rights Manager at IMC Literary Agency. Roger Domingo.
Editorial Director at Deusto, Gestión 2000, Alienta and Para Dummies, Grupo Planeta.
Roger Domingo
Publishing Director at Deusto, Gestión 2000, Alienta and Para Dummies, Grupo Planeta.
David Esbrí
Editor and Project Manager at Devir
Ismael Fàbregas
Sales agent for Índice Arts Gràfiques and QPprint. Previously served as the Sales Director of Cayfosa Impresia Ibérica.
Mauricio Fernández Armenta
Marketing and Communication Coordinator, Grupo Planeta.
David Figueras
Editorial Manager at Planeta Gastro.
Josep Maria Ganyet
Computer engineer specialized in Artificial Intelligence. CEO of the digital agency Mortensen and professor of Audiovisual Communication at Universitat Pompeu Fabra.
Josune García
She has been Director of Ediciones Cátedra, Grupo Anaya.
Edgar Gasòliba
Director at Deleatur Editorial Services.
Luiz Gaspar
Research Director, NIELSEN BOOK.
Marta Grau
Former Director of the Human Resources Department at PRHGE.
Andreu Graupera Sardà
Economy and Business Associate Professor of Pompeu Fabra University.
Laura Guilera Vella
Responsible for the digital catalog of Grupo Planeta and Grup 62.
Luisa Gutiérrez
Editorial Director of General Edition, Grupo Anaya.
Nahir Gutiérrez
Communications Director at Seix Barral and Communication Coordinator of the Editorial Division of Bookstores, Grupo Planeta.
David Hernando
Editorial Director at Comics Department, Grupo Planeta.
Laura Huerga
Director and founder of Raig Verd/Rayo Verce.
Enric Jardí
Graphic Designer. Director of the Master’s on Advanced Typography at the EINA University School of Design and Art of Barcelona.
Paula Jarrín
Owner of the children's and youth bookstore Al·lots.
Ana Jiménez
Responsible for Realization of the International Area, Esencia and Tusquets, Grupo Planeta.
Eva Jiménez
Co-founder and Director of Flamboyant editorial.
Josep Lafarga Sarrà
General Secretary of Gremi d'Editors de Catalunya.
Pilar Lafuente
Foreign Rights at Grupo Planeta.
Lucía Luengo
Literary Director of Penguin Random House Editorial Group's Pocket Division.
Aurelio Major
Literary Scout. Editor of the magazine Granta en español.
Gerardo Marín
Deputy Director at Alfaguara and Taurus Hispánica, Penguin Random House Grupo Editorial.
Juan José Marín
Lawyer. Professor of Civil Law.
Mònica Martín
Director of MB Literary Agency.
Noemí Mercadé
Editorial Director at Editorial Casals.
Alfredo Molina
Director at Dextra Editorial.
Antoni Montagut
Controller at Grupo Planeta de Agostini.
Pep Montserrat
Graphic artist, illustrator and teacher at Escola Massana.
Mercedes Morán
Lawyer at CEDRO.
Diego Moreno
Editor at Nørdica.
Javi Moreno
Editor at Editorial Salvat.
Lilian Neuman
Freelance editor and critic for La Vanguardia newspaper.
Berta Noy
Editorial Director at Ediciones B, Penguin Random House Grupo Editorial.
Jordi Panyella i Carbonell
Member and editor of the publishing cooperative Pol·len edicions. Promoter of the Institut de l'Ecoedició de Catalunya.
Geòrgia Picanyol
Rights & Permissions Manager, Grupo Edebé.
Rafael Pozo Puértolas
Printer. Director of Graphic Production Consulting and Editing at CPG.
Director of the Master in Graphic Production and Packaging of ELISAVA.
Doctor in Communication from the Pompeu Fabra University.
Antonio Ramírez
Manager at La Central Bookshop, Barcelona-Madrid.
Cristina Ramos
Technician at Barcelona Activa.
Alberto Reboredo
Head of Marketing and Digital Communication at División Editorial, Grupo Planeta.
Joan Riambau
Literary Director of Rosa dels Vents, La Campana and La Magrana, Penguin Random House Grupo Editorial.
Marc Rocamora
Director of Marketing and Communication of the Editorial Division of Libraries, Grupo Planeta.
Emili Rosales
Publishing Director at Grup 62 and Ediciones Destino, Grupo Planeta.
Rosa Samper
Literary Director of Montena, Molino, Random Comics and Penguin Kids, Penguin Random House Grupo Editorial.
Marta Sanllehí
Educational Project Manager at Vicens Vives.
Isabel Sbert
Literary Director at Penguin Random House Grupo Editorial.
Silvia Sesé
Editorial Director at Editorial Anagrama.
Joan Solà Domingo
Executive consultant at Abol Consulting (logistics and operations) and associate consultant at Roca Junyent Business Consultants.
Joan Tarrida
Managing Director of Galaxia Gutenberg.
Núria Tey
Former editorial Director at PRHGE.
Txell Torrent
Agent at MB Literary Agency.
David Trías
Executive Director at Penguin Random House Grupo Editorial.
Míriam Vall
Editor at Ficción Internacional, Grupo Planeta.
Francisco Vázquez
Purchasing Manager, Grupo Planeta.